Focus on the Arc de Triumph ! On the 5th of May, the lingerie brand Triumph International celebrated its 125th anniversary on the Publicis Drugstore roof.
Just for one evening, the Arc de triomphe became the Arc de Triumph.
As an event calls another, journalists and the whole fashion world were invited to assist the fourth edition of the Triumph Inspiration Award to which the students of the Instituto Marangoni presented their creation on the theme 125 years of celebrating women.
The agency à suivre... took real pleasure to organise this outdoor and so feminine and smooth event... for which, even the cake put its most beautiful corset !

For the new Jardin Secret Spring-Summer collection, the AKEO and WOLF groups have again appealed to the agency à suivre... to create an entirely new show with a much more dynamic form but equally glamorous.

To dignify every forms of women body, the agency à suivre... and Triumph International organised a giant striptease on the Quai de la Tournelle.
And to satisfy so many wonderful curvaceous women, we needed a cocktail which says that greed is a vertu ! So we created those first springs bouchées for Triumph International.

The place to be this autumn was without any doubt the opening night for the new Eric Bompard boutique rue du bac, Rive Gauche. This goat friendly brand confided the scenography of this event to the agency à suivre... A soft movie, living windows for a striking moment as Catherine Deneuve's smile who glorifies this evening being among us.

You can see the movie below and on the Eric Bompard Cachemire's store.

The return of Wolf Group at the International Lingerie Fair was very well noticed by the exhibition of the new collections of its brnads Stella Cadente, Sans Complexe, Billet Doux and Rosy.
à suivre... designed the stand of this expected come back with photographes, giant projection, live shooting. A roaring success for the four brands.

On January 6th the entire Système U Business committee played his part on the Champs Elysées based on five worship movies.
The 350 Stars invited had a night to party almost without any paparazzi ! à suivre... is proud to have achieved this most joyous evening !

This was the party to attend this summer !
Last June 25th, David Guetta landed off his turntables at the Zenith in Paris. For a night, the French Capital felt the Ibiza breeze during this HUGE party orchestrated by the lovely Cathy Guetta.
We were there!
Our "So Famous" and à suivre's major talent Valérie L'Année realized for this evening the spectacular Neon girl's laser costume which were noticed by everyone.

You've danced, well now sing...

à suivre... was glad to organise the French Finale of the Triumph Inspiration Award 2010 in Paris. A prestigious Jury and 200 guests were invited to discover the creation of the students in a very red decor. All those who count in the world of fashion were here. Young designers' creation of the Instituto Marangoni did breath a wind of freedom and daring, and a sweet breeze of emotion in the Loft. This year, the theme was Shape Sensation. à suivre... built a sensationnal cocktail where guests could choose between bites of naive, precious or bold sensations. A red thrill cocktail was ceated for the occasion. The recipe will stay a Triumph exclusiveness. The winner was Sofie Insam with her creation Shape explosion. She will go to London for the International Final.

The icon french brand LACOSTE chose the à suivre... agency for the installation and decor of their Parisien Showroom presenting the Autumn-Winter 2010/2011 collections. Inspired by the brands New York fashion show… the Crocodile goes glam!

The decor created by the à suivre... team for the AIGLE showroom showing the 2010/2011 Autumn-Winter collections reflected the AIGLE theme of travel inspired by an age when travel was still an adventure.

The à suivre... agency was chosen by Jean Luc and Laurence Teinturier of CURVEXPO to organise the gala fashion show presenting a selection of lingerie and swimwear by French, American and International brands. The event took place at the Edison Ballroom, Times Square, New York.

In February, the agency had the pleasure of organising the annual SYSTEM U party. 400 people were invited to travel through time, attend a cookery lesson with Vatel, , discover the language of 18th century beauty patches, learn to hoola hoop and many more amusements accompanied by live music, champage and nourrished until sunrise by exquisite food.

ETAM LINGERIE set up its quarters for the day in the 3 000 square meters of the Grande Halle de la Villette for its 2010 annual convention. The group entrusted à suivre... with the organisation of the convention for 800 people and the fashion show and soirée for 1 200 that followed.

Under the impulse of the new direction of Communication and Style, the Etam ready-to-wear chose an exciting, off beat venue « Le Cabaret Sauvage » for the fashion show presenting the Spring/Summer 2010 collections and the after show party for 400 people.

The lingerie brand ROSY has just signed for a brand new 80-sqm-showroom in Paris. The concept and has been confided to the à suivre... agency

For its first edition, the Mariage au Palais exhibition appoints the à suivre... agency for the production of their prestigious haute couture fashion show presenting the best of French wedding design…taking place at the Palais Brongniart, Place de la Bourse.